How Scavenger Hunts can help your Interactive Conference & Event

For many, conferences and conventions can be an experience you’re looking forward to or dread. So what is a conference Scavenger Hunt? As the name suggests, it’s a Scavenger Hunt experience during a conference allowing team building activities for each participant to stay involved and network further. With the monotony that speakers or booths can sometimes bring, Scavenger Hunts are great ways to engage your attendees and introduce them to different areas of your event.

So how does it work? At Roamli, we’ve partnered with organizations across the country to host these immersive experiences while tailoring a custom message around the conference itself. As an event organizer you can have different challenges scattered throughout your conference that attendees can complete as a team or individually. The entire Scavenger Hunt can be done right through their cell phones meaning you don’t need to worry about printing any materials out or hiring staff to monitor the game. You can get live updates throughout the conference and share leaderboards to incentivize attendees with prizes and other rewards.

From tradeshow floors to tech arenas, it doesn’t really matter if the event is indoors or outdoors as you can host these type of Scavenger Hunts in any setting. The core focus is how involved you want your attendees to be and how much they interact with their surroundings. The biggest value preposition is really keeping your audience engaged in a fun way.

Why does engagement matter?

As high energy as many of these conferences are, being on your feet and interacting with others for 10+ hours at a time can be exhausting. Everyone needs breaks, and this isn’t just a quick sandwich or coffee between meetings. The best way to give your audience a chance to relax is by having fun in a truly organic way. The most fun things shouldn’t feel forced, and creating a unique tie-in to your event with a Scavenger Hunt is the perfect way to do so.

Not only does it allow you to reinforce key messages and topics of the conference, but it also encourages relevant discussion and conversation. This is a great way to get participants talking about what’s already been reviewed and inevitably studying up on key learnings. Humans intake information in many different ways and sometimes we need to be told things in unique ways to make them stick. Not only do conferences further one’s knowledge and development but it’s a great way to foster team building amongst the industry.

Another great way to leverage Scavenger Hunts in your conference are to drive traffic to certain areas of the floor. If you know that the perimeter or exterior booths are less-likely to be visited, create fun challenges or points of interest by those vendors. This subconscious level of marketing can increase brand awareness and show your support for all companies in attendance.

Lastly, in an already networking-heavy event there’s nothing like having a little bit of fun to lighten the load. Your attendees are giving their time to attend your conference, and while you’re providing a ton of valuable information, creating a world-class interactive experience goes a long way to raise the engagement of your guests.

How can Roamli help?

Organizing an entire conference can be challenging, but that doesn’t mean your extracurriculars have to be! At Roamli we help design immersive experiences for your attendees in minutes with the click of a button. Our design team can build your entire event and customize it to your brand messaging without you having to lift a finger. From mobile Scavenger Hunts to interactive tours, visit us today and click here to get started!